Is It Crass to 'Shamelessly' Self-Promote?

     When I see Artists, friends or lecturers/presenters who enter the world of shameless self promotion and plug themselves constantly, I can't help but get annoyed by them and question how the ego fits in to all of this. I sometimes find it tactless and lacking sensitivity to send several e-mails plugging one opening, post their unfinished work on Facebook several times a day asking for approval, posting photos of themselves and plug themselves on other peoples comments or pages. I get very turned off and want nothing to do with them, their shows, work or presentations. Then I think, is it healthy in business and as an Artist to be so full of yourself and be all ego or is it better to be more humble and leave pride at the doorstep?

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     It is of vital importance in any walk of life to have a healthy ego in order to live a peaceful life and be comfortable in one's own skin. A healthy ego is defined as a pattern of continuity; the ego says, "This is who I am." The ego works as a guard, standing watch protecting us from harm.  A person with a healthy ego knows who they are and can take criticism well. They can project an effective persona that is genuine and true to themselves, which is attractive and energetic. They have an easier time making friends and interacting with others and attracting business.


     A weak ego is constantly seeking validation from others. I see it all the time on Facebook or in blogs when someone is fishing for compliments on a daily basis through posting photos of themselves looking overtly sexy or multiple photos of their work in progress asking "what do you think of my latest work?" I have been guilty of this myself in the past. It is a seemingly harmless idea that to me is completely transparent. I avoid commenting on these, as they are signs of weakness that I would rather not encourage. If I see in in lectures or spamming ads of openings, my attention is immediately diverted as well.

     Those seeking constant validation are avoiding be honest with themselves or engaging in an honest conversation with others, as they are self aggrandizing and  trying to project the person they wish to be. This betrays their own identity, as they are not coming from a place of strength or wholeness. These posts or plugs often come off as arrogant or conceited and those who see through it are instantly turned off, while unassuming others validate them by commenting on it. This arrogance is compensation for a lack of self-actualization and comfort in what they do or where they are in their lives or careers. 


     A person can shamelessly self promote with fervor and grace as long as they remain balanced in humility and pride. One can be proud of their achievements and toot their own horn without seeking validation and avoiding critique by simply being honest with themselves and where they are in their own development as human beings, Artists, or entrepreneurs. There is no shame in sharing one's accomplishments as long as you leave the conversation open for debate or criticism and lose the arrogance. It is far more inspirational to see humility personified than be full of oneself.